Portuguese football giant FC Porto has signed the huge TV broadcasting and advertising deal, breaking the previous record held by S.L. Benfica.
According to EFE, the deal includes the right for Altice to broadcast FC Porto’s national championship games at home from season 2018/19 for ten seasons and right to broadcast Porto Canal for the next two seasons starting in January 1, 2016.
The contract also includes the advertising on jerseys for 7 and half seasons, starting on 1st January 2016, as well as the use of advertising space at Dragon Stadium.
After the winning TV rights of the Premier League for €300 millions as well as signing Cristiano Ronaldo as a brand ambassador, Altice continues to expand its presence on sports broadcasting and marketing acrross Europe. Deal with FC Porto is a part of the open “war” between the different operators to acquire media rights of the top teams in the country.
To be fair, the concept of “biggest TV rights deal in history” is being too overused. Both Benfica, Porto and now Sporting on the verge, have signed amazing deals, but they are very different between them.
On 4 March 2011, Porto Canal announced a partnership with Portuguese sports club F.C. Porto.
On 1 August 2011, F.C. Porto assumed the management of Porto Canal, launching two new F.C. Porto related programs, Flash Porto and Somos Porto.
For satellite TV users and FC Porto fans living abroad Porto Canal is available as a Pay-TV via Hispasat 30°W satellite position. (wikipedia)
About Portugal Telecom
PT Portugal SGPS SA (also known as Portugal Telecom or PT) is the largest telecommunications service provider in Portugal.
Since June 2, 2015, PT Portugal is a wholly owned subsidiary of Altice Group, a multinational cable and telecommunications company with a presence in France, Israel, Belgium & Luxembourg, Portugal, French West Indies/Indian Ocean Area and Dominican Republic (“Overseas Territories”) and Switzerland.
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